3.4.3 Develop and manage media (10150)
Immediately related elementsHow this works
-
Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
▲
Business Management System - Operational Process »Business Management System - Operational Process
▲
3. Market and Sell products and services »3. Market and Sell products and services
▲
3.4 Develop and manage marketing plans (10104) »3.4 Develop and manage marketing plans (10104)
■
3.4.3 Develop and manage media (10150)
●
3.4.3.1 Define media objectives (10158) »3.4.3.1 Define media objectives (10158)
●
3.4.3.2 Develop marketing messages (10159) »3.4.3.2 Develop marketing messages (10159)
●
3.4.3.3 Define target audience (10160) »3.4.3.3 Define target audience (10160)
●
3.4.3.4 Engage media provider (10161) »3.4.3.4 Engage media provider (10161)
●
3.4.3.5 Develop and execute advertising (10162) »3.4.3.5 Develop and execute advertising (10162)
●
3.4.3.6 Develop and execute other marketing campaigns (11253) »3.4.3.6 Develop and execute other marketing campaigns (11253)
●
3.4.3.7 Assess brand/product marketing plan performance (11254) »3.4.3.7 Assess brand/product marketing plan performance (11254)
+Kommentare (0)
+Verweise (0)
+About