3.2.1.1 Define offering and positioning (11169)
Immediately related elementsHow this works
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Current Industry Business Process Framework as proposed by APQC »Current Industry Business Process Framework as proposed by APQC
Business Management System - Operational Process »Business Management System - Operational Process
3. Market and Sell products and services »3. Market and Sell products and services
3.2 Develop marketing strategy (10102) »3.2 Develop marketing strategy (10102)
3.2.1 Define offering and customer value proposition (11168) »3.2.1 Define offering and customer value proposition (11168)
3.2.1.1 Define offering and positioning (11169)
3.2.1.2 Develop value proposition including segments (11170) »3.2.1.2 Develop value proposition including segments (11170)
3.2.1.3 Validate value proposition with target segments (11171) »3.2.1.3 Validate value proposition with target segments (11171)
3.2.1.4 Develop new branding (11172) »3.2.1.4 Develop new branding (11172)
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