Online prices are on average 10% lower than offline prices
Preliminary research shows online prices are, on average, 10% lower than their offline counterparts as a result of the price transparency that search tools offer. The economic surplus captured by consumers from web services alone ranges from $18 a month per user in Germany to $28 in the UK.
The value of the surplus accruing to users of the Internet varies between $18 and $28 per user per month in each country:


SOURCE: McKinsey study (with Internet Advisory Board); Yankee; McKinsey analysis

1 All in the same currency based on Organisation for Economic Co-operation and Development exchange rates.

Immediately related elementsHow this works
-
London Conference on Cyberspace Â»London Conference on Cyberspace
Thematic debates Â»Thematic debates
Economic growth and development Â»Economic growth and development
Economic benefits Â»Economic benefits
Empowered consumers Â»Empowered consumers
Online prices are on average 10% lower than offline prices
+Kommentare (0)
+Verweise (1)
+About