Date: 17/06/2011 (9.30-13.00)

This workshop will explore the case for EU online trustmarks (Digital Agenda action 17) and other approaches like tools for comparability of price and quality for improving transparency and reliability of online offers.

Confidence and trust are prerequisites for engaging in online activities. Lack of consumer trust and confidence remains a big barrier for e-commerce in Europe, notably cross-border e-commerce.

The measures to be discussed aim at increasing online trust and confidence and consumer empowerment as well as to decreasing fragmentation and driving competition in the online market.

PROGRAMME

Chair: Mr. Pablo Arias Echeverría, Member of the European Parliament

Moderator: Prof. Dr. Patrick Van Eecke, Partner DLA Piper, Belgium

9h30 - 9h45 Opening speech

Pablo Arias Echeverría, Member of the European Parliament

9h45 - 10h00

Opening comments: Trust and confidence in European e-commerce – setting the scene

David Mair, European Commission, Presentation of the main findings from the e-commerce study, (title tbc)

Patricia Lamotte, European Commission, Future of e-commerce in the internal market – obstacles and lack of confidence, (title tbc)

Colum Joyce, C360: Presentation of the results of the online discussions

10h00 - 11h00 Session 1: Is there a case for an EU online trustmark?

Paolo Balboni, Executive Director, European Privacy Association, "Trustmarks in e-commerce – key principles" (title tbc)

Jean-Marc Noël, Managing Director, TrustedShops, "European experience – trustmark as a solution to boost trust in e-commerce - standardised solutions for trustmark schemes" (title tbc)

Moderated discussion by Patrick Van Eecke

11h00 - 11h30 Coffee break

11h30 - 12h45

Session 2: Key requirements for building consumer's confidence in online retail market. What are the critical dimensions for an online retail service to be trusted by consumers?

"Online comparison tools – price and quality"

"Online dispute resolution for e-commerce transactions"

(speakers and the titles tbc)

Patrick Van Eecke, DLA Piper, "Legal perspective" (title tbc)

Moderated discussion by Patrick Van Eecke

12h45 - 13h00 Summarising the outcome of the discussions, conclusion and close by Chair

Session organiser: Michal HRBATY (European Commission - DG INFSO)

Workshop hashtag

#daa11trust