In reality the process starts with rumour and debate. Elections are not just suddenly announced and there will be a trigger – it could be expiry of term of a signifi cant destabilising event – whatever the reason there will be activity leading up to an Election announcement that ends with the Announcement/s – the date of the election/s and some information about the process to follow. These are the first opportunities to create a solid foundation for the election.

With well planned and executed communication, clarity of intent and clear direction the effect on the Electorate will be to build understanding and confi dence. Engagement is much more likely. The consequence of bad communication and/or readiness is confusion and early cynicism.