Campaign – Purpose
A chance to connect with the electorate over the issues being promoted and to help them understand how they will be addressed by each party and candidate representing that party.
This is not a time for personal agenda and ambition. Candidates must make it clear what they stand for otherwise there is no motivation to vote – and for those who are motivated there is no way of determining the better candidate.
A manifesto that is clearly and consistently communicated by the party and its candidate should not be a nice thing to have – it is an imperative.