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Peer influence

Peer influence is an effective strategy for encouraging people to adopt different behavioural patterns to improve individual and public health.

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How to change individual behaviour?
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Peer influence
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More likely to change behaviour if the message comes from a peer
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More likely to change behaviour the more message is heard
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Whose behaviour to change?
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Change perception of what is valuable
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Empower people to find answers for themselves
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Nudges
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Support people in making the changes
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Tell people what to do
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