Why is Marginal social benefit > Market private benefit?

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Why is Marginal social benefit > Market private benefit?
Externalities
Public good
> 14m people die each year from known preventable diseases
30 new diseases discovered (e.g. Ebola)
Burden of neglected diseases
Ontario's H1N1 mass immunization
Ontario's Universal Influenza Immunization Program (UIIP)
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