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How to cultivate better media communication?

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Role played by the media?
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How to cultivate better media communication?
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Co-author author popular science books with journalists
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Invest time with the best journalists help them get the details right
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Invite specialist journalist(s) to the next workshop
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Journalists tend to be generalists
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Mass media favours simple narratives
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Mass media thrives on controversy
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Media influences public opinion and behaviour
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Media pressure can reshape political priorities at short notice
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