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The key is to solve a key business problem

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Defrag 2010
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Enterprise Irregulars: Platform Shifts & Changes
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Social Platform Shifts and Their Impact on Business
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The evolution of social software
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The key is to solve a key business problem
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People start to use the tool in the flow of their work
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Solving a problem is what draws new tools into the flow of work
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Conversaton: provide a place where everyone has a voice
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Rapid creation of content
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Recording and sharing of information is not new
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The evolution of collaboration
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The web makes it easier to communicate the information
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Accelerate the sales and marketing cycle
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Allow you to work together to solve business needs
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Personal information repository / journal / talk list
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Reduce time-to-resolution / implementation
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Spectrum of organizational propensity to adopt social tools
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Strengthen vender relationships
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