How to build emotional engagement with Compression?

RELATED ARTICLESExplain
Building the Community of Compression Thinkers
1. Problem/Question?
Need to build emotional engagement with the movement
How to build emotional engagement with Compression?
Compression needs to be a motivation not a technique
Develop shared vision
Develop the economic value proposition
Stronger branding / package the Compression marketing message
Appeal to concern for children / future generation
Concepts die without emotional engagement
Graph of this discussion
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