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Compression needs to be a motivation not a technique

RELATED ARTICLESExplain
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Building the Community of Compression Thinkers
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1. Problem/Question?
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Need to build emotional engagement with the movement
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How to build emotional engagement with Compression?
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Compression needs to be a motivation not a technique
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Compression is a system of thought
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Analogy with continuous improvement
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Jack Ward
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Develop shared vision
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Develop the economic value proposition
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Stronger branding / package the Compression marketing message
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Appeal to concern for children / future generation
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