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Plurality is important

Audiences believe that competition for the BBC in provision of public service content – often referred to as plurality – is critically important.

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Future of Public Service Broadcasting in the UK
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What is the purpose of Public Service Broadcasting?
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Ofcom's view
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Plurality is important
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Enhances reach and impact of public service content
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Guarantees access to range of voices
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Key to continued BBC and commercial PSB success
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Market provides plurality
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Not equally valued in all genres
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Deliver high levels of new UK content
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Awareness of different cultures and viewpoints
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Stimulating knowledge and learning
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Reflecting UK cultural identity
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Diversity of UK programming
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Ensure public purpose competiton for the BBC
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Ensuring the flow of new UK programming content
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Exploit distinctive benefits of different platforms
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High quality UK pogramming
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Increasing our understanding of the world
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Maximise reach and impact
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