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High quality UK pogramming

Provides public service content which is innovative, original, challenging, engaging and of consistently high quality.

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High quality UK pogramming
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Deliver high levels of new UK content
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Awareness of different cultures and viewpoints
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Stimulating knowledge and learning
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Reflecting UK cultural identity
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Diversity of UK programming
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Ensure public purpose competiton for the BBC
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Ensuring the flow of new UK programming content
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Exploit distinctive benefits of different platforms
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Increasing our understanding of the world
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Maximise reach and impact
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Plurality is important
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