Make it transmedia
Use different platforms and "languages" in order to "buy in" a large audience. It will help people to get into the paradigm strategy from different perspectives taking into account the tools they use. Short videos, videogames, comics, podcasts, etc.
It will also make people use it and improve it.
This is the link that "inspired" thois idea.
https://www.technologyreview.com/s/401760/transmedia-storytelling/