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Apply best advertising and marketing strategies to healthier choices

Apply the best and most creative strategies from the advertising and marketing world to healthier choices.

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Tackling obesity in the UK
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Tackling obesity
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Develop a coherent fiscal, regulatory and governance framework
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Build partnerships with industry
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Apply best advertising and marketing strategies to healthier choices
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Advertising and marketing reinforce new eating patterns
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Encourage individuals and families to make healthier choices
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Positive messages focused on healthy behavioural changes work best
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Adopt a precautionary principle
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Align companies’ success with consumer health
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Place onus of proof on industry
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Voluntary price increases of high-calorie food and beverages
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Voluntary reduction in promotions of high-calorie food and beverages
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Partnerships strengthen the voices for change within companies
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Self-regulation and public-private partnerships have worked before
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Corporate interests are often in tension with public health interest
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Public Health Responsibility Deal
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