Any new offer in a blue ocean strategy
We can assume that any new offer coming to market will require an audience by segment.
Segmentation of any audience
-zero - five year old's
-kindergarten - 5th grades
-6th - 8th grades
-9th - 12th grades
-13th - 20th grades
-Workforce
-Elders (includes senior citizens)
The segmentation strategy ensures we avoid over-production and prioritize the financing for offers based on a true understanding of the way the offers benefit each segme