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Weight Wins

The Weight Wins program uses motivation, not method, as the key to successful weight loss. Led by its founder, Winton Rossiter, Weight Wins has developed and refined its leading behavior change model since 2008. Based on personal incentive plans, the system, originally known as ’Pounds for Pounds’, was successfully trialled by the British National Health Service. Individuals commit to lose and maintain weight and earn guaranteed cash rewards as they succeed.

We take a long-term, ‘whole population’ approach as demanded by healthcare and corporate clients. Our objective is permanent weight loss for a majority of a participating population, using collective weight loss at the one, two and five year mark as key indicators.

Our protocols maximize sustained individual weight loss. Participants who complete a plan receive easy-to-follow ‘maintenance’ plans. Lagging participants are ‘rebooted’ and dropouts are reactivated. The system offers total accountability, capturing the weights of all participants – including inactive participants – up to five years.

The Weight Wins program is efficiently delivered to large populations by Internet and mobile devices. It may be tailored to clients’ needs, with options for program length, weight reporting method, reward sizing, co-funding, educational modules, physician support, and expert coaching.
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Obesity – Stakeholders
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Stakeholders – Institutions
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Weight Wins
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Industry
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Commercial weight-management programs
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ACERO
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Action on Sugar
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Advertising Association
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Advertising Standards Authority
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Ajinomoto
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Alcohol Concern
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All Party Parliamentary Group on a Fit and Healthy Childhood
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AMRC
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Association for Nutrition
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Association for the Study of Obesity
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Association of Play Industries
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British Association and College of Occupational Therapists
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British Dietetic Association
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British Heart Foundation
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British Independent Retailers Association
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British Medical Association
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British Obesity Society
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British Retail Consortium
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BUPA
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C3 Collaborating for Health
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Cambridge Health Network
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Cambridge Institute of Public Health
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Chartered Society of Physiotherapy
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Child Growth Foundation
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Children's Food Trust
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College of Contemporary Health
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Consensus Action on Salt and Health
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Counterweight
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Department for Business Innovation & Skills
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Department for Environment, Food & Rural Affairs
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Department of Health
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Design Council
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Diabetes UK
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Directors of Public Health
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Eating Better
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EPODE European Network
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European Association for the Study of Obesity
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European Public Health Alliance
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Eveque
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Faculty of Public Health
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Food and Drink Federation
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Food for Life Partnership
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Food Standards Agency
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Fresh Produce Consortium
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General Medical Council
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Genetics of Obesity Study
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Health & Social Care Information Centre
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Health and Wellbeing Boards
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Health Education Trust
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Healthwatch
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Heart Research UK
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Heart UK
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HENRY
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HM Treasury
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HOOP UK
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Hydration For Health Initiative
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Infant & Toddler Forum
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Institute for Fiscal Studies
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Living Streets
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Local Government Association
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London Health Commission
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McKinsey Global Institute
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MEND Foundation
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MoreLife UK
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MRC Population Health Sciences Research Network
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National Audit Office
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National Farmers Union
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National Health Service
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National Obesity Forum
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NICE
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OFCOM
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Office for National Statistics
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Ofsted
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Play England
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Public Health England
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Rotherham Institute for Obesity
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Royal College of General Practitioners
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Royal College of Nursing
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Royal College of Obstetricians and Gynaecologists
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Royal College of Physicians
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Slimming World
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Sport and Recreation Alliance
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Sugar Nutrition UK
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Sustain
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Sustrans
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The Health Well – Obesity Hub
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The King's Fund
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The Sleep Council
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The UK Baby Friendly Initiative
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UK Health Forum
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ukactive
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Weight Concern
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Weight Watchers
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Wine and Spirit Trade Association
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World Cancer Research Fund UK
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World Health Organization
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World Obesity Federation
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