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Spread social norms that support people to be health-desirable weight
RELATED ARTICLES
Explain
⌅
Tackling obesity in the UK
Tackling obesity in the UK☜With concern growing that the Foresight analysis—that 50% of the UK population could be obese by 2050, at an annual cost to the nation of around £50 billion per year [2]—substantially underestimates the scale of the unfolding obesity crisis, the College of Contemporary Health is working with the wider policy community to develop a whole systems map of the obesity crisis and the potential responses.☜F1CEB7
⌃
Tackling obesity
Tackling obesity☜Many policy interventions have been suggested to address the obesity crisis across multiple studies—and indeed many such measures have been implemented, and are being implemented, now. Theres recognition too that these interventions need to be part of a coherent and comprehensive whole systems strategy [4]; with some grounds for optimism that such an approach has the potential to accomplish a significant reduction in the prevalence of obesity in the UK across the next decade. [2]☜5CA4D9
⌃
Develop a coherent fiscal, regulatory and governance framework
Develop a coherent fiscal, regulatory and governance framework☜Take every opportunity, iteratively over time, to bring the public fiscal, regulatory and governance framework into alignment with public health goals on obesity. Use taxes, subsidies, targets and pricing signals to incentivise change in behaviour, supply and consumption by aligning measures with the health properties of food and drink and behaviour—and seek, wherever practical, to amplify positive patterns that are aligned with the policy goals and damp those that pull against.☜5CA4D9
⌃
Public-health campaigns on obesity
Public-health campaigns on obesity☜Government launches comprehensive public-health campaigns promoting healthy habits across various media (e.g., TV, radio, out-of-home advertising). More impactful communication of the evidence base on obesity.☜5CA4D9
■
Spread social norms that support people to be health-desirable weight
Spread social norms that support people to be health-desirable weight☜☜9FDEF6
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Encourage stronger personal will power
Encourage stronger personal will power☜☜5CA4D9
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Promote healthier social role models
Promote healthier social role models ☜☜5CA4D9
⇤
Individuals and Families
Individuals and Families☜The actions and choices of individuals and families are fundamental to the challenge of tackling obesity. ☜FFFACD
⇥
Healthy traits spread dynamically through social networks
Healthy traits spread dynamically through social networks☜People’s traits – from happiness to obesity – can spread from person to person across the network of their social connections.☜FFFACD
□
Positive messages focused on healthy behavioural changes work best
Positive messages focused on healthy behavioural changes work best☜A recent study [1] examining public perceptions of obesity-related public health media campaigns found that: people responded most favorably to messages involving themes of increased fruit and vegetable consumption and messages involving multiple health behaviors; messages with stigmatizing content produced the lowest intentions to comply; and messages that focused on making healthy behavioral changes without reference to body weight or obesity were perceived to be most positive and motivating.☜8CC79C
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Graph of this discussion
Graph of this discussion☜Click this to see the whole debate, excluding comments, in graphical form☜dcdcdc
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David Price
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Entry date (GMT):
9/9/2014 11:02:00 PM
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11/26/2014 11:12:00 PM
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