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Align companies’ success with consumer health
RELATED ARTICLES
Explain
⌅
Tackling obesity in the UK
Tackling obesity in the UK☜With concern growing that the Foresight analysis—that 50% of the UK population could be obese by 2050, at an annual cost to the nation of around £50 billion per year [2]—substantially underestimates the scale of the unfolding obesity crisis, the College of Contemporary Health is working with the wider policy community to develop a whole systems map of the obesity crisis and the potential responses.☜F1CEB7
⌃
Tackling obesity
Tackling obesity☜Many policy interventions have been suggested to address the obesity crisis across multiple studies—and indeed many such measures have been implemented, and are being implemented, now. Theres recognition too that these interventions need to be part of a coherent and comprehensive whole systems strategy [4]; with some grounds for optimism that such an approach has the potential to accomplish a significant reduction in the prevalence of obesity in the UK across the next decade. [2]☜5CA4D9
⌃
Develop a coherent fiscal, regulatory and governance framework
Develop a coherent fiscal, regulatory and governance framework☜Take every opportunity, iteratively over time, to bring the public fiscal, regulatory and governance framework into alignment with public health goals on obesity. Use taxes, subsidies, targets and pricing signals to incentivise change in behaviour, supply and consumption by aligning measures with the health properties of food and drink and behaviour—and seek, wherever practical, to amplify positive patterns that are aligned with the policy goals and damp those that pull against.☜5CA4D9
⌃
Build partnerships with industry
Build partnerships with industry☜Work with industry to make healthier products and to market them more responsibly – and where practical and appropriate encourage voluntary self-regulation by industry.☜5CA4D9
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Align companies’ success with consumer health
Align companies’ success with consumer health ☜☜5CA4D9
⇥
Use taxation to encourage healthier food choices
Use taxation to encourage healthier food choices☜Use taxation to drive price increases on unhealthy types of food or nutrient.☜FFFACD
⇥
Align public food procurement and catering with public health goals
Align public food procurement and catering with public health goals☜Public sector organisations are estimated to provide around one in three meals eaten outside the home, so the government can further its public health goals, and model the behaviour it desires to see others adopt, by setting and paying for high standards of public sector catering.☜FFFACD
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Adopt a precautionary principle
Adopt a precautionary principle☜A precautionary principle should be adopted given the uncertainty that the inherent conflicts of interest with industry can be reconciled, and the consequences of being wrong if they cannot.☜5CA4D9
□
Apply best advertising and marketing strategies to healthier choices
Apply best advertising and marketing strategies to healthier choices☜Apply the best and most creative strategies from the advertising and marketing world to healthier choices.☜5CA4D9
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Place onus of proof on industry
Place onus of proof on industry☜The onus should be on companies to demonstrate rigorously and independently that the self-regulatory measures and/or private–public partnerships are improving public health as well as private profit. Where this is found to be case, the specific methods should be extended and replicated.☜5CA4D9
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Voluntary price increases of high-calorie food and beverages
Voluntary price increases of high-calorie food and beverages☜Food producers/retailers voluntarily increase price of high-calorie food and beverages.☜5CA4D9
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Voluntary reduction in promotions of high-calorie food and beverages
Voluntary reduction in promotions of high-calorie food and beverages☜Retailers and producers restrict promotional activity (e.g., two-for-one) of high-calorie food and beverages.☜5CA4D9
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Partnerships strengthen the voices for change within companies
Partnerships strengthen the voices for change within companies☜Government partnerships with industry help to strengthen the voices, role and position of the advocates for change within the companies.☜98CE71
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Self-regulation and public-private partnerships have worked before
Self-regulation and public-private partnerships have worked before☜Industry self-regulation and public-private partnerships have worked successfully in the public interest in a number of cases.☜98CE71
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Corporate interests are often in tension with public health interest
Corporate interests are often in tension with public health interest☜Self-regulatory measures often struggle to accomplish sufficient public health impact, as corporate financial interests are often in tension with the public health interest.☜EF597B
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Public Health Responsibility Deal
Public Health Responsibility Deal☜The Public Health Responsibility Deal aims to tap into the potential for businesses and other influential organisations to make a significant contribution to improving public health by helping us to create this environment. The Responsibility Deal embodies the Government’s ambition for a more collaborative approach to tackling the challenges caused by our lifestyle choices.☜C78C9A
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Graph of this discussion
Graph of this discussion☜Click this to see the whole debate, excluding comments, in graphical form☜dcdcdc
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