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Use subsidies to encourage healthier choices

Government food subsidies should promote healthier food ranges (eg fruit/vegetables).

Trends in fruit and vegetable purchases measured as portions 

Source: DEFRA

  • On average, all households purchased 4.0 portions of fruit and vegetables per person per day in 2013.​
  • Lower income households (deciles 1 and 2) have consistently purchased smaller quantities of fruit and vegetables, although both have increased in the last two years.​
  • Income decile 1 households purchased 3.2 portions of fruit and vegetables per person per day in 2012.
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