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Public-health campaigns on obesity

Government launches comprehensive public-health campaigns promoting healthy habits across various media (e.g., TV, radio, out-of-home advertising). More impactful communication of the evidence base on obesity.

​​Cost-effective interventions to reduce obesity in the UK

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RELATED ARTICLESExplain
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Tackling obesity in the UK
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Tackling obesity
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Develop a coherent fiscal, regulatory and governance framework
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Public-health campaigns on obesity
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Spread social norms that support people to be health-desirable weight
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Positive messages focused on healthy behavioural changes work best
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Actions – Central Government
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Debate on obesity is polarized and antagonistic
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Institutional inertia
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Personal resistance to change
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Cognitive bias
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11. Public-health campaigns
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Encourage individuals and families to make healthier choices
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Create a strong, focused, coherent anti-obesity pressure group
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Actions – Local Authorities
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Actions – Educators
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Strengthen the evidence base on obesity
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Use taxation and subsidies to encourage healthier food choices
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Align public food procurement and catering with public health goals
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Build partnerships with industry
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Invest in weight management services
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Increase investment in obesity research
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Ensure that PSAs and LAAs fully reflect government obesity targets
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Some degree of public regulation is necessary
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