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Pilot a 20%+ tax on all sugary, soft drinks for 1 year

For an initial one year, a duty should be piloted on all sugary soft drinks, increasing the price by at least 20%. This would be an experimental measure, looking at price elasticity, substitution effects, and to what extent it impacts upon consumption patterns and producer/retailer responses.

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Tackling obesity in the UK
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Tackling obesity
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Develop a coherent fiscal, regulatory and governance framework
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Use taxation to encourage healthier food choices
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Tax sugary beverages
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Pilot a 20%+ tax on all sugary, soft drinks for 1 year
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Making the healthy choice the easy choice
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How much sugar needs to be added before the drink is taxed?
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Tax all sugar-sweetened drinks
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Tax all sweetened drinks
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Tax rate would need to be at least 20% to be effective
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