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Build partnerships with industry

Work with industry to make healthier products and to market them more responsibly – and where practical and appropriate encourage voluntary self-regulation by industry.

RELATED ARTICLESExplain
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Tackling obesity in the UK
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Tackling obesity
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Develop a coherent fiscal, regulatory and governance framework
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Build partnerships with industry
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Adopt a precautionary principle
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Align companies’ success with consumer health
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Apply best advertising and marketing strategies to healthier choices
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Place onus of proof on industry
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Voluntary price increases of high-calorie food and beverages
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Voluntary reduction in promotions of high-calorie food and beverages
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Partnerships strengthen the voices for change within companies
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Self-regulation and public-private partnerships have worked before
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Corporate interests are often in tension with public health interest
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Public Health Responsibility Deal
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Invest in employee health and wellbeing
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Production and marketing choices favour profit over diet optimisation
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Reshape the food environment to encourage healthier eating patterns
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Understand how to align incentives and build cooperation
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Industry
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Actions – Central Government
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Use taxation and subsidies to encourage healthier food choices
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Align public food procurement and catering with public health goals
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Invest in weight management services
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Increase investment in obesity research
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Ensure that PSAs and LAAs fully reflect government obesity targets
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Public-health campaigns on obesity
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Some degree of public regulation is necessary
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