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Psychological ambivalence

Degree to which people experience a psychological conflict between what people desire (e.g. fatty, sweet foods) and the need to stay healthy).

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Foresight – Obesity System Map
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5. Individual psychology
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Psychological ambivalence
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Desire to resolve tension
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Conscious control of accumulation
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Exposure to food advertising
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Food exposure
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Food abundance
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Stress
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Food literacy
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Self esteem
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Perceived inconsistency of science-based messages
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Degree of physical education
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Perceived danger in environment
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Self esteem
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Demand for indulgence/compensation
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Desire to resolve tension
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F2F social interaction
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Food literacy
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Individualism
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Perceived inconsistency of science-based messages
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Stress
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Use of medicines
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