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Desire to differentiate food offerings

Industry-internal drive to distinguish themselves from competition.

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Foresight – Obesity System Map
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6. Food environment
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Desire to differentiate food offerings
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Food variety
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Exposure to food advertising
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Food exposure
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Standardisation of food offerings
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Demand for health
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Desire to maximise volume
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Cost of ingredients
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Desire to maximise volume
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Desire to minimise cost
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De-skilling
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Effort to increase efficiency of consumption
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Effort to increase efficiency of production
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Female employment
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Level of employment
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Market price of food offerings
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Pressure for growth and profitability
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Pressure on job performance
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Pressure to cater for acquired tastes
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Pressure to improve access to food offerings
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Purchasing power
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Societal pressure to consume
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Standardisation of food offerings
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