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Create a strong, focused, coherent anti-obesity pressure group

Evidence from the campaign against smoking suggests that a strong, focused, coherent anti-obesity pressure group may be essential to accomplishing sustainable systemic change.

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Tackling obesity in the UK
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Tackling obesity
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Improve public education, literacy & actions on obesity and nutrition
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Create a strong, focused, coherent anti-obesity pressure group
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Implement hard hitting campaigns, similar to those for anti-smoking
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Diversity and fragmentation of voices limits impact
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Lessons from Tobacco Control Policy
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Public-health campaigns on obesity
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Institutional inertia
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Disproportionate financial power and resources of the industrial lobby
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Personal resistance to change
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Actions – NGOs
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Actions – Health Professionals
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Anti-social campaign worked well against smoking
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Improve collaboration across organisational boundaries
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Encourage individuals and families to make healthier choices
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Improve food labelling
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Align the school curriculum with obesity, nutrition and activity goals
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Improve parental education
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Strengthen the evidence base on obesity
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Who should improve public education & literacy on obesity & nutrition
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