Web:http://socialphysics.media.mit.edu/book/

The Economist:  “Social Physics is filled with rich findings about what makes people tick. Using millions of data points measured over a long period of time in real settings, which Pentland calls ‘living laboratories,’ the author has monitored human behavior on an unprecedented scale…Pentland’s research also offers lessons for policymakers and business people. He advances a new way to protect privacy by creating something of a property right for personal information…Social Physics is a fascinating look at a new field by one of its principal geeks.”

Stephen M. Kosslyn, Former Dean of Social Science, Harvard University; Former Director, Center for Advanced Study in the Behavioral Sciences, Stanford University; Founding Dean, Minerva Schools at KGI:
“Sandy Pentland lives in the future—and it shows. This book will not only whisk you up to speed on cutting-edge research at the interface of technology, behavioral science, and the social world, but it will also give you a good sense of what could be next. Professor Pentland brilliantly analyzes how new ideas flow and how, with the emergence of the ‘data-driven society,’ they will increasingly influence every aspect of our lives.”