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The public will be healthier

Public health initiatives can be integrated to tackle both of these problems. The fashion and beauty industry can play a key role in preventing the development of unhealthy lifestyles in young people. Indeed, Body Talk, a prevention programme focused on self-esteem developed by Dove in partnership with the UK eating disorder charity beat (http://www.b-eat.co.uk) takes steps to modify the unrealistic `ideal form' both as displayed in the flesh by fashion models and through the use of digitally enhanced photography. More focus on these issues will decrease unhealthy forms of dieting, dysregulated eating behaviours and body dissatisfaction among young people. Although it may take time to change such an ideal we should not be faint hearted but remember what has similarly been achieved in relationship to cigarette smoking. People are now starting to listen to the abundance of scientific evidence concerning the harm that such images hold not only for those paid to portray it, but for those who pay to emulate it.
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