Less marketing more contact with people
The main task is how to make citizens believe it's not a fake momentum, just marketing. The only way to get that is transformating politics into real, true, honest parameters. That would geometrically increase the people´s trust, concern and feedback.. more than feedback, participation.
"Politicians in the EU must notice that migrating government and parliament policies to open data access, web 2.0 and social networks don't neccesarily mean they estimulate the (mainly young) e-citizens' interest on politics. You don't bring people to european polls when they think it's all extra bureaucracy, extra expenses, for so little results.
The main task is how they make them believe it's not a fake momentum, just marketing. The only way to get that is transformating politics into real, true, honest parameters. That would geometrically increase the people´s trust, concern and feedback.. more than feedback, participation.
So the initial goal, triying to reach people, would give us a much broader achievement: Deep changes in politics. "