Enable true interactivity
It's important for authorities not to use the net as a way of avoiding personal contact and leading peoples' initiatives into dead ends. There must be someone at the other end of the line. Otherwise it all ends up like public quarrel among people devoid of influence.
In everyday business for common people it's important for authorities not to use the net as a way of avoidning personal contact and leading peoples initiative into dead ends. There must be someone at the other end of the line. Otherwise it all ends up like public quarrel among people devoid of influence. Along with the social network there must be direct links to people responsible for the policy of the authority in question.