Newspapers' online pricing power around 5% of print power

Newspapers only have around 5% of the pricing power online that they had when there was only a finite amount of space in for printing ads. With the result that the industry that was worth about $60bn offline is worth around $3bn online.

RELATED ARTICLESExplain
The Future of Newspapers
Do newspapers have a future in the digital age?
Core business model is collapsing irrevesibly
Old economics don't work in the digital era
(2) How are the industry economics changing?
Advertising rates per reader significantly lower online
No scarcity of advertising space online
Newspapers' online pricing power around 5% of print power
Graph of this discussion
Enter the title of your article


Enter a short (max 500 characters) summation of your article
Enter the main body of your article
Lock
+Comments (0)
+Citations (1)
+About
Enter comment

Select article text to quote
welcome text

First name   Last name 

Email

Skip