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No scarcity of advertising space online

Newspapers were able to achieve high prices for print advertising partly because the space available to run the ads was limited and the demand exceeded the supply. There is no scarcity of advertising space online.

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The Future of Newspapers
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Do newspapers have a future in the digital age?
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Core business model is collapsing irrevesibly
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(2) How are the industry economics changing?
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Advertising rates per reader significantly lower online
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No scarcity of advertising space online
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Newspapers' online pricing power around 5% of print power
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Online ad model weak for general interest newspapers
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