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Build on the accumulated goodwill and reputation of the brand

RELATED ARTICLESExplain
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The Future of Newspapers
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What strategies are open to newspapers?
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Go fully digital and abandon print altogether
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Build on the accumulated goodwill and reputation of the brand
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Abandoning print would boost profit margins
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Electronic formats not as compelling/loveable as print versions
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Take away the paper and the newspaper becomes a network
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