Advertising rates per reader significantly lower online

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The Future of Newspapers
Do newspapers have a future in the digital age?
Core business model is collapsing irrevesibly
Old economics don't work in the digital era
(2) How are the industry economics changing?
Advertising rates per reader significantly lower online
No scarcity of advertising space online
Online ad model weak for general interest newspapers
Classified advertising works better online
Core problem that publishing industry solved has dissolved
Exclusivity of news can't be maintained on the web
PLATAFORMA DIGITAL
Shift ot culture of participation
Web gives advertisers new and better sales channels
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