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How to create a stakeholder owned trust mark scheme for Europe

Create a stakeholder owned trust mark scheme for Europe to level the playing field for small retailers and increase cross-border e-commerce.

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Digital Agenda Assembly 2012
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Workshops
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w03: e-Commerce
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w03: Online discussion – e-Commerce
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2. Trust and trustmarks
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Challenges
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How to create a stakeholder owned trust mark scheme for Europe
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Fraudulent websites contain the most “trustmarks”
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Scepticism that trustmarks can work at all
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Should trustmarks prove non-fraudulent sites or show level of service?
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