Shift ot culture of participation

Ceate a “culture of participation”—a paper should be perceived as “ours” (the public) not “theirs” (the owners).

RELATED ARTICLESExplain
The Future of Newspapers
Do newspapers have a future in the digital age?
Core business model is collapsing irrevesibly
Old economics don't work in the digital era
(2) How are the industry economics changing?
Shift ot culture of participation
Mixed with curation
Advertising rates per reader significantly lower online
Classified advertising works better online
Core problem that publishing industry solved has dissolved
Exclusivity of news can't be maintained on the web
PLATAFORMA DIGITAL
Web gives advertisers new and better sales channels
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