Classified advertising works better online

Classifed ads, which were the cash cow for many newspapers, have moved online to sites to which the form is better suited (e.g. Craigslist).

RELATED ARTICLESExplain
The Future of Newspapers
Do newspapers have a future in the digital age?
Core business model is collapsing irrevesibly
Old economics don't work in the digital era
(2) How are the industry economics changing?
Classified advertising works better online
Advertisers not publishers do the labour of typing and categorizing
Easy to search classified ads online
Lost half classifed advertising to the internet
Advertising rates per reader significantly lower online
Core problem that publishing industry solved has dissolved
Exclusivity of news can't be maintained on the web
PLATAFORMA DIGITAL
Shift ot culture of participation
Web gives advertisers new and better sales channels
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