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More ad revenue for creators not aggregators

The bulk of online advertising revenue has ended up flowing to groups that piggyback on content created by others (search engines, portals and other aggregators).

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The Future of Newspapers
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Enforce copyright and charge for copyrighted material online
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More ad revenue for creators not aggregators
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Potential methods of charging for copyrighted material?
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24-hour embargo from aggregation
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Multiple low-cost experiments to discover what works
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