Hollowed out journalism's brand by making newspapers feel disposable

Gradually hollowed out journalism’s brand by making the newspaper feel disposable.

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The Future of Newspapers
What strategies are open to newspapers?
Seek to capture premium available for high quality
Premium for quality highbrow newspapers still viable
Newspapers undermined own brands with move to entertainment fluff
Hollowed out journalism's brand by making newspapers feel disposable
Fluff is diverting but you wouldn't miss it when it's gone
Helped to subsidize serious journalism
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