Newspapers undermined own brands with move to entertainment fluff

The business strategy of toward temporarily profitable lifestyle fluff. Escapes! Styles! T magazine(s)!  has undermined the perceived value of the "premium" newspaper brands and of serious newspaper journalism as well.

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The Future of Newspapers
What strategies are open to newspapers?
Seek to capture premium available for high quality
Premium for quality highbrow newspapers still viable
Newspapers undermined own brands with move to entertainment fluff
Hollowed out journalism's brand by making newspapers feel disposable
Helped to subsidize serious journalism
Adopt more commercially oriented editorial
Internet is eroding meaningful distinctions between newspaper brands
New York Times running on fumes
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