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Combined print and online newspaper audience growing

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The Future of Newspapers
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Do newspapers have a future in the digital age?
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Core business model is adapting and remains strong
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Combined print and online newspaper audience growing
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US combined print and online audience grew 8 percent in 2008
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35 percent spend more time overall with newspaper content
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52 percent of online readers spend same overal time with newspapers
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81 percent of online readers read printed newspaper in same week
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New market equilibrium will be reached eventually
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Print vs online isn't an either/or choice
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Consumer demand proven strong over hundreds of years
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Global industry generates huge revenue
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Global print audience continues to grow
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Industry has huge global and national reach
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