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PLATAFORMA DIGITAL

Las plataformas digitales son sistemas en línea que facilitan la interacción y el intercambio de información, bienes o servicios entre usuarios y proveedores.

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The Future of Newspapers
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Do newspapers have a future in the digital age?
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Core business model is collapsing irrevesibly
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Old economics don't work in the digital era
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(2) How are the industry economics changing?
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PLATAFORMA DIGITAL
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A
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PLATAFORMA DIGITAL
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Post-Napster generation accustomed to free content
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Enforce copyright and charge for copyrighted material online
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Advertising rates per reader significantly lower online
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Classified advertising works better online
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Core problem that publishing industry solved has dissolved
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Exclusivity of news can't be maintained on the web
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Shift ot culture of participation
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Web gives advertisers new and better sales channels
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