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(1) Cost of printing presses creates segmented monopolies

Cost of printing presses creates segmented monopolies.

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(1) What are the old economics of the newspaper industry?
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(1) Cost of printing presses creates segmented monopolies
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(1) Printing presses are expensive to set up and run
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(2) Cost creates barrier to competitive entry
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(3) Cost creates positive returns to scale
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(4) Small advantages build iteratively into large advantages
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(5) Segmented geographic / demographic monopolies
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(2) Print advertisers have few meaningful substitutes
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(3) Consistent and lucrative streams of revenue
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