What do customers say they want?

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Agriculture, food and land use
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5. Role of the private sector
Retailers can encourage shifts in consumption patterns
What do customers say they want?
Believe in the innate goodness of our customers
Strong consumer perception that local food is "healthiest"
Affordable food
Healthy food
Safe food
Consumer choice model risks a tragedy of the commons
Retailers can influence consumer behaviour
Retailers can work with suppliers to improve nutrition content
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