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Package and position healthy options prominently

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Package and position healthy options prominently
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40,000 product lines
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Judgemental / Forbidding things put customers off
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Labeling is product-based not systemic - systemic choices are needed
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Labeling isn't up to the complexity
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Choice Editing
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Provide consumers with clear information
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Provide healthy options
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Use loyalty cards to encourage healthier diets
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