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Deepen customer loyalty and emotional connection with business

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Deepen customer loyalty and emotional connection with business
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Customers want to feel good about the place they spend their money
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Don't make money if don't care for customers
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Even the biggest companies can't change alone
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Lower margins now vs long-term business development
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Can't build a sustainable businesses in an unsustainable well
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Meet the interests of socially responsible investors
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Need to be adopt consistent position across global markets
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Strengthen staff morale and loyalty
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