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Choice Editing

Choice editing refers to the active process of controlling or limiting the choices available to consumers so as to drive to an end goal.

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Retailers can encourage shifts in consumption patterns
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Retailers can influence consumer behaviour
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Choice Editing
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Choice editing isn't a sufficient response in itself
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What are the keys to changing behaviour?
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Package and position healthy options prominently
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Provide consumers with clear information
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Provide healthy options
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