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Different research timescales / horizons

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Agriculture, food and land use
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Improving Diet and Nutrition
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4. Optimizing the supply chain
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Nature of the food supply chain
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Different research timescales / horizons
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Plant breeders may have 20+year horizon
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Sales and Marketing tend to have a much shorter term-focus
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Chain can be consumer-led, science-tech led or policy led
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Different roles in chain have different motivations
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Nutrition component can rise or fall at each link in the supply chain
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Think of the chain as a series of decisions that have to be aligned
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Graph of this discussion
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