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International expansion of supermarkets


Mexico (for example):
  • From 700 sales points in 1993 to 5729 in 2004
  • Increase by 5-10% per year of the sales of ready made food

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Agriculture, food and land use
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Improving Diet and Nutrition
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1. Challenges for global diet & nutrition
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Large-scale malnutrition in developing and developed countries
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1 billion people are overweight and 0.5 billion people are obese
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Causes of growing obesity
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Evolving food system
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International expansion of supermarkets
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Example of Oklahoma Feedlots
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Marketing driven changes can occur very rapidly
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